The case studies provide realistic situations where Fluidra Middle East FZE has provided solutions.

The case studies provide realistic situations where Fluidra Middle East FZE has provided solutions.

Case Studies

Fluidra Magyarország
Irrigation
Key drivers of a successful entry into Hungarian irrigation market

- Field research and analysis of the market and competition

- Structured sales goals and planning of necessary resources

- Hiring of an irrigation specialist

- Analysis of ABC articles and codification for correct stocking – Hot sellers Quick success!

- Good purchase prices due to Fluidra purchase capacity

- Initial stock of irrigation products

- Going to the market

- Feedback of sales results and market approach improvement

6 months of experience in the irrigation market. With such short time, irrigation has become 6% of the total sales and expect to become 12% next year.
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Fluidra Deutschland
Fluid Handling
Until March 2009, AP Deutschland and Cepex Germany were two separate companies

Integration of the Fluid Handling Business Unit into the AP organization

Major Results and Improvements:

- Increase efficiency in sales, back office, logistics, finance, stocks and general management

- Cross-over of expertise and experience between business units

- Different but coordinated market approach

- Introduction of separate P&L’s per Business Unit + monitoring & control

Sales increase = 111%
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Case Studies