An organization, no matter how well designed is only as good as the people who live and work in it

Established in 1969 we celebrate our 50 years of success. Fluidra, being leaders in the Global pool industry which includes trusted brands like, Astralpool, Certikin, Zodiac, and Cepex offers an expansive array of products. With headquarters in Barcelona, Spain, the operation is spread over 45 countries through more than 110 branch offices.

The success of any company is how well it reacts and adapts to changes in the market. Keeping this in account Fluidra Middle East (FME) started operations in 1995 to cater to the needs of the region. For last 24 years, not only have we reacted to the changing conditions of our often volatile markets but also excelled in finding success.

Fluidra Middle East is continuously adapting to match the market requirements and the result of this process is an efficient, flexible and dedicated organization. FME always aims to be an indispensable trade partner.

It's my privilege to be part of Fluidra for the last 20 years. I have worked in different regions starting from Portugal then Eqypt, South Africa and UAE. Fluidra has long standing experience for designing and executing projects in water facilities. We trust in providing solutions to the customers rather than only items. We shall work continuously to provide our customers with solutions, services and quality products at a competitive price. We pride ourselves on close collaboration with customers, which is also our mission.

My vision is to deliver a customer experience second to none. I would like to extend my sincere gratitude for the continuous support.